Communicating the Real Automotive Experience
Apex Marketing Strategy is the premier provider of automotive content. Offering services ranging from syndicated columns to movie script consulting, Apex's expertise is trusted by print, online, government, and entertainment clients around the globe. Recognized by enthusiasts, publishers, producers, and casual readers, no other company is better at translating the real automotive experience into words.

Apex's family of services includes:

Sam Barer's Four Wheel Drift Blog:
Automotive Journalism the Way It Should Be

The Four Wheel Drift automotive blog from the team at Apex Marketing Strategy is famous (some might say infamous) around the world for "telling like it is". It’s automotive journalism the way it used to be — independent and hard hitting…with no fear of what some advertiser might say.

The Four Wheel Drift offers news, opinion, facts and humor related to the wacky world of automobiles. Written by Sam Barer and the team at Apex Marketing Strategy, Four Wheel Drift delivers perspectives on cars, manufacturers, shows, business, people and technology.

Read The Four Wheel Drift Now


Sound Classics: Communicating the Real Classic Automotive Experience
Sam Barer's Sound Classics from Apex Marketing Strategy understands what inspires people to become automotive enthusiasts.
Our words put readers into the driver's seat of the world's most interesting collector cars, brings them to fun shows
and explains how to make the collector vehicle hobby fun, safe and affordable.

A representative sample of past Sound Classics topics:

TEST DRIVES

Here Comes The Judge!
No need for a jury -- we hop into Pontiac's ultra-rare 1969 Pontiac GTO Judge Convertible.

TIPS, TRICKS, HISTORY AND HUMOR
NASCAR Meets Le Mans -- The 1972 Dodge Charger sponsored by Olympia Beer was the first NASCAR Stock Car to race at the 24 Hours of Le Mans. Read about the dedicated team bringing it back for the Le Mans Classic in 2006.

Ford's Fabulous Personal Car
There's more to Ford's first personal car than just style. This '56 Thunderbird is really fun when it spreads its wings.



How to Sell Your Classic-- Selling a collector car requires knowledge, timing and preparation. We dig into the art and science of the sales process
Lincoln's Original Continental
Does the 12-cylinder Lincoln Continental Cabriolet deliver on Edsel Ford's mission to build a beautiful, luxurious car for the aristocracy?
Collector Car Insurance -- What happens if your car suffers a similar fate to this 1959 Triumph TR-3? How you can protect your classic investment.
The Boy And His Pony
Wrapping-up our series on 100 Years of Ford, acclaimed stage producer AJ Epstein invites us to drive his outstanding 1966 Mustang Convertible.


Missed Car Buying Opportunities -- A look at some of the most painful would-a-should-a-could-a-but-didn't opportunities.

More Sound Classics Articles

50 Years and 5 Generations of Corvette Comparison Test Drive
What's it like to drive an example from each generation of America's favorite sports car? We joyride 1958, 1965, 1969, 1990, 2002 and 2003 50th Anniversary Corvettes back-to-back!


Classic Safety Innovators -- Crash ratings and features are all the rage on new vehicles, but which manufacturers have a long history of creating safe cars?
The Blue Oval's Early Greats
Sound Classics looks at the cars that created the Ford legend: The Model T and Model A.


World's Nicest Lamborghini
Lives Up To Dream Car Status

Lamborghini turns 40 this year, so Sound Classic's Sam Barer takes a dream drive in the "to-die-for" 1967 Lamborghini Miura which dominated Monterey's Concorso Italiano.

Italian Style with the Heart of a Musclecar: 1971 Pantera
We mourn the loss of Alessandro DeTomaso by driving his sexy, fast and dangerous Pantera. We confirm and deny all the rumors about this amazing automobile.

More Sound Classics Test Drives

 Can't Find "Sound Classics" In Your Local Newspaper?
Tell The Editor What Readers Are Missing!

If your local daily or weekly newspaper, auto journal or national club publication do not already carry Sound Classics or Moving Right Along, then write to the Auto Section Editor and tell them what their readers are missing. Sound Classics and Moving Right Along are a syndicated columns that entertain, educate and involve all types of readers, from the car-craziest hobbyist to those who simply view cars as a way from point-a to point-b. Sound Classics and Moving Right Along from Apex Marketing Strategy help increase advertising revenues by improving Auto section readership, and getting these readers excited about spending money on new, used and collector vehicle products and services.  For more information on use of content, please visit Freelance Services.

All Content Property of Apex Marketing Strategy (c) 2002-2008 Unauthorized use, including reprinting or publishing online is prohibited

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