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Communicating the Real Automotive Experience
Apex Marketing Strategy is a premier automotive content provider. Offering services ranging from syndicated columns to movie script consulting, Apex's expertise is trusted by print, online, government, and entertainment clients around the globe. Recognized by enthusiasts, publishers, producers, and casual readers, no other company is better at putting the real automotive experience into words.
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Sound Classics: Communicating the Real Classic Automotive Experience
Sam Barer's Sound Classics from Apex Marketing Strategy understands what inspires people to become automotive enthusiasts.
Our words put readers into the driver's seat of the world's most interesting collector cars, brings them to fun shows
and explains how to make the collector vehicle hobby fun, safe and affordable.
A representative sample of past Sound Classics topics:
| TEST DRIVES
Here Comes The Judge!
No need for a jury -- we hop into Pontiac's ultra-rare 1969 Pontiac GTO Judge Convertible.
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TIPS, TRICKS, HISTORY AND HUMOR NASCAR Meets Le Mans --
The 1972 Dodge Charger sponsored by Olympia Brewery was the first NASCAR Stock Car to race at the 24 Hours of Le Mans. Read about the how it was brought back from the dead for the Le Mans Classic. |
 Ford's Fabulous Personal Car
There's more to Ford's first personal car than just style. This '56 Thunderbird is really fun when it spreads its wings.
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How to Sell Your Classic--
Selling a collector car requires knowledge, timing and preparation. We dig into the art and science of the sales process |
Lincoln's Original Continental
Does the 12-cylinder Lincoln Continental Cabriolet deliver on Edsel Ford's mission to build a beautiful, luxurious car for the aristocracy?
| Collector Car Insurance -- What happens if your car suffers a similar fate to this 1959 Triumph TR-3? How you can protect your classic investment.
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The Boy And His Pony
Acclaimed stage producer AJ Epstein invited us to drive his outstanding 1966 Mustang Convertible. Do you think we'd turn down that offer?
| Missed Car Buying Opportunities --
A look at some of the most painful would-a-should-a-could-a-but-didn't opportunities. More Sound Classics Articles |
50 Years and 5 Generations of Corvette Comparison Test Drive
What's it like to drive an example from each generation of America's favorite sports car?
We joyride 1958, 1965, 1969, 1990, 2002 and 2003 50th Anniversary Corvettes back-to-back!
| Classic Safety Innovators --
Crash ratings and features are all the rage on new vehicles, but which manufacturers have a long history of creating safe cars?
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The Blue Oval's Early Greats
Sound Classics looks at the cars that created the Ford legend: The Model T and Model A.
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World's
Nicest Lamborghini
Lives Up To Dream Car Status
Lamborghini turns 40 this year, so Sound Classic's Sam Barer takes a dream drive in the
"to-die-for" 1967 Lamborghini Miura which dominated
Monterey's Concorso Italiano.
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Italian Style with the Heart of a Musclecar: 1971 Pantera
We mourn the loss of Alessandro DeTomaso by driving his sexy, fast and dangerous Pantera. We confirm and deny all the rumors about this amazing automobile.
More Sound Classics Test Drives
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Sam Barer's Four Wheel Drift Blog: Automotive Journalism the Way It Should Be The Four Wheel Drift automotive blog from the team at Apex Marketing Strategy is famous (some might say infamous) around the world for "telling like it is".
It’s automotive journalism the way it used to be — independent and hard hitting…with no fear of what some advertiser might say.
The Four Wheel Drift offers news, opinion, facts and humor related to the wacky world of automobiles. Written by Sam Barer and the team at Apex Marketing Strategy, Four Wheel Drift delivers perspectives on cars, manufacturers, shows, business, people and technology.
Read The Four Wheel Drift Now
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Can't Find "Sound Classics" In Your Local Newspaper?
Tell The Editor What Readers Are Missing!
Your local daily or weekly newspaper, auto
journal or national club publication does not already carry Sound
Classics? Think they should be running editorials from Sam Barer's Four Wheel Drift? Then write to the Auto Section Editor and tell them what their readers are missing.
Apex syndicates Sound Classics and content from the Four Wheel Drift that entertains, educates and involves all types of readers,
from the car-craziest hobbyist to those who simply view cars as a way from point-a to point-b. Apex Marketing Strategy content helps increase advertising revenues by
improving Auto section readership, and getting these readers excited about spending money on new, used and collector vehicle products and services. For more information on use of content, please visit
Freelance Services.
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